Calculating ROI for Mobile Application Development

Posted on May 26, 2014 in Mobile App Development, Mobility - 0 comments -
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Enterprises can at times use scores of different applications within the context of their business. You can have salespeople, agents, customer service representatives, sales managers, etc…

Identifying what applications or sections should be mobilized can be quite a chore. You have to consider not only your internal clients but your external as well. Though, it doesn’t have to be so difficult. Once you’ve identified which section(s) of your applications are prime for mobilization via a simple analysis, it can provide your organization with maximized ROI.

Double Work Eliminated

For example, a government agency tasked to monitor certain requirements for grocery goods utilize pen and paper for personnel to note certain specifications at a physical location. They then go back to their office desks and input all this information manually, an unnecessary chore and a waste of valuable time, especially with the state of technology available.

This time can be extensively reduced by capturing the data and transferring it to the server instantly.  Mobile Spectrum provides terrific examples of our applications that capture data on forms and submit it to the server on demand.

Capturing and Consumption of Data

We have two different issues regarding the handling of data. One is that of capturing data, the other is to prepare data so that it is fit to be consumed. Let’s take a sales rep visiting with a client. If the rep needs to show something to their client and are not fitted with mobile technology, they will need to pull out binders with product descriptions and sometimes another with photos of the product(s). If they are more advanced they might have a laptop with an excel spreadsheet with many sheets and columns and rows with a plethora of data.

All this is a waste of time, both to the customer and consumer. What’s more, in today’s world where every second counts, this may hurt the ability for the salesperson to make the sale and will give more time for the customer to start thinking that they need more time to think about completing the purchase.

Mobilizing → Increased productivity

The time that it would take for both parties to share and consume information can be greatly curtailed by mobilizing these tasks. The rep may be able to visit more clients per day and customers will become enraptured with the way the product information is communicated and will be more likely to purchase.

Based on this specific scenario, organizations need to assess the Time X Cost that it takes them to perform certain business-related functions without the use of mobile. Then they can make decisions with regard to what sections of their sales application they see fit for mobilizing and will gain them the highest ROI.

Say for example, a salesperson on average visits 7-10 customers per day, and spends an average of one hour with them. Without mobile, just the setup time takes them 20 minutes and an additional 40 or so minutes to find what they need to present to the customer. This hour can be cut to half an hour or even less by mobilizing a rep’s sales activities and even going further, you can mobilize elements of your application that a customer can use to browse product pages and choose the items and quantities they want, hence minimizing the rep’s time at the customer. Thus, making it a win-win for all parties.

For more information, download our whitepaper: DEVELOPING MOBILE APPLICATIONS

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