In the current age of ﬁerce competition, organizations are constantly pushing to reduce their costs while striving for greater market reach in quick time. As such, what businesses seek is technology-led solutions that enable them to stay cost-competitive while delivering high quality end user experiences.
The coming of disruptive technologies and trends such as mobility, big data analytics, cloud and social media has altogether changed the role of IT applications within enterprises. Software applications are no longer playing second ﬁddle to business operations. In fact, the IT applications ecosystem now acts as a catalyst for achieving business transformation and higher proﬁtability.
In the new age of mobile-driven engagements, individual end users as well as enterprises seek increasingly accurate, timely and secure mobile experiences — all on the go. While this brings tremendous opportunities for businesses to deliver engaging mobile applications to users, it also brings signiﬁcant challenges. Competitive advantage lies in overcoming the challenges and harnessing the power of mobility.