The Need to Go Mobile

Posted on May 15, 2014 in Mobile App Development, Mobility - 0 comments -
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The Mobile boom is well upon us and is part of the reason companies, both large and small are accelerating their mobile application strategies. That being said, enterprises are deeply involved in mobilizing applications that are already existing and in many cases are going with the mobile-first concept in developing new applications for licensing or internal use. This mobile-first strategy is quickly establishing mobile as the platform of choice for enterprise applications.

Now is the time that both companies large and small must understand the importance and necessity for going mobile. Beyond just going mobile, organizations must understand the ROI they stand to gain by mobilizing their enterprise applications, whether they be cloud or software-based.

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Your Users

The most important step when developing apps out of enterprise applications is knowing your audience and identifying who are your users. Are they internal, external or both? The bottom line is that mobile devices are not just about convenience. They are also about productivity. You want to be able to get the most out of your workforce. There are a plethora of business models that are based around the knowledge of users. These users are much of the time, if not all the time mobile.

When you make them more productive, they can bring more value to the organization internally, as well as externally to partners and customers.

Externally, you want to create mobile engagement that is slick and turn-key. You partners and customers must be able to access the most current data, get information about such things as shipments, delivery dates and contact information. You want to be able to empower your external user base. This will increase engagement and make them more loyal.

Choosing What to Mobilize

Next, you need to decide which applications or parts of should be mobilized to best benefit your users.

There is no shortage of corporations that are developing such a diverse mix of applications, and in some cases, thousands of them. To mobilize them in a timely manner is simply impossible. That is why it is paramount that you choose the business processes you see as the most ripe for mobilization.

Much of the time users just need access to data, so you would want to conduct an analysis of what data they need to access and to provide a mobile experience that gives them what they want when they need it most.

Many times, users just need access to sections of the most robust applications that they will utilize on the go. Whether they need access to just data, parts or all of enterprise applications, what needs to be provided to the users is data and/or access to applications on demand, whether they are offline or online.

Organizations also must decide which devices they will develop applications for, that will most increase the productivity of the users and give them unfettered access on the device they want, when they want, be it an iPad, iPhone or Android.

 

 

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