Exploring the Business Value of QA

Transformative technologies are disrupting businesses as usual. Companies that fail to adapt and transform are likely to go out of business soon. Changes in regulatory policies and the technology landscape, globalization, rapidly evolving business needs, and dynamic customer demands have all necessitated the inclusion of robust testing programs across the application development ecosystem. As such, QA and testing services providers must offer testing services that can scale to support diverse application portfolios, and can quickly adapt to changing business needs. This has lead to a big shift in the testing realm, and in the role of QA.

The criticality of QA in ensuring the readiness of a product to go LIVE is well recognized by IT organizations. Traditionally, the role of QA was merely restricted to serve as a safety net that catches bugs at the bottom of the waterfall; but the introduction of Agile methodologies completely changed the scenario, whereby QA teams are involved throughout the SDLC process. Now, QA gets involved early on in the project, and largely influences the business metrics.

The value that QA brings to businesses can be summarized as follows:

Articulating Business Value in the Entire Testing Process

QA teams comprehend business objectives by involving all the stakeholders in the process. They play a vital role by asking relevant questions and getting the requisite clarity about the project requirements. They then map these project objectives to the business metrics or KPIs. These KPIs are then standardized and stakeholder feedback is imbibed by means of constant dialogue with the stakeholders. Based on the KPIs, a guideline for business process data is established. This lays a solid foundation for the work to be done in future, against which data captured from the actual project is reviewed and measured.

Overall, this ensures that KPIs are oriented towards the business goals, and business goals are tied to the testing process all the time.

Delivering Fast Business Value

Speed to market, high quality and reliability are mandatory to meet the expectations of a digitally empowered consumer.

To fulfill this objective, business driven QA teams work towards achieving maximum test coverage in optimal time with risk-based testing. Wherever feasible, the test artifacts from a previous release are reused. Additionally, historical data and pattern analysis is done to precisely and timely predict defects. Finally, with the adoption of Agile testing methodologies, CI, CD and DevOps; the overall delivery time has reduced, leading to a competitive edge for businesses.

Reduced Cost and Faster ROI

Businesses look for fast and scalable solutions while trying to keep cost to a minimum.. Early Lifecycle Validation or Shift Left testing performed by the QA team focuses on validation of the deliverables of upstream life cycle processes. This results in reduced effort and cost of fixing the bugs as compared to doing it at a later stage, ultimately leading to reduced time to market and a good quality end-product. Moreover,  progressive automation is assisting in further streamlining the release processes by initiating automation at an early stage, thus optimizing QA efforts, and leading to a faster end-product and hence quicker ROI.

Incorporating changing Business Priorities

The role of QA is critical in dealing with changing business priorities because the business impact of releasing a buggy or obsolete software is immense. Continuous Improvement in a timely demeanor is vital for responding to business changes, and QA is responsible to ensure these changes are imbibed via continuous communication with the stakeholders. QA also verifies that significant quality parameters are analyzed precisely to measure the outcome of key business strategies.

This provides us with an overview of the value that QA bring to the businesses. This value can be further increased when a company employs high-quality skilled testers who are also risk-aware. The future-businesses need testers that can help fuel innovation, are open to learning new techniques, and believe in customer-centric testing.

Investing in strong QA teams will ultimately strengthen business’ credibility in the market, as they are able to deliver high quality reliable products with lower costs and faster time to market. According to World Quality Report, there is an overall prediction that QA and testing budgets will soar to 40% of development costs by 2019,  and 52% of IT teams site higher amounts of releases as the reason for higher QA budgets.

Strategically investing in building a team of skilled testers will definitely help set high-performing companies apart from competition by enhancing user experience and engagement. Companies that neglect the role of QA will likely perish.