Social media, mobility, data analytics and cloud computing have existed for decades. So what is so different about SMAC? Well, here’s what is different. SMAC represent the convergence of these four individual technology forces. Social media, mobile computing, information or data and cloud computing are coming together in an interactive fashion. This is creating new challenges for businesses. However, it is also enabling innovation as new business models, products and services are taking shape due to changed market and information technology dynamics.
Each individual technology force plays its own significant part in creating the overall, combined outcomes for end users and business decision-makers. And so SMAC creates an ecosystem that allows businesses to reach out to their prospects and existing customers in altogether new and improved ways. It also allows businesses to consistently interact with their buyers in exciting ways. Businesses that are able to harness the power of this convergence of technology forces not just individually, but also, and increasingly, synergistically, find themselves at a competitive advantage.
Harnessing the power of Social, Mobile, Analytics and Cloud — individually, as well as synergistically
SMAC creates an interactive ecosystem for users to manage their activities — personal as well as business. Here’s how.
Social: Social media has altogether transformed the way people interact. People can now constantly keep themselves updated about what is happening around them, and across the globe. It’s become easy to reach out to friends, family, colleagues and even people we’ve never met before. For businesses, this creates tremendous opportunities for interaction. From small businesses to large corporations, companies are using social media channels to stay in touch with their buyers. Due to open social interaction, customer service and relationship management has become more transparent, companies have become more responsive, and buyers have become more informed.
Mobile: For individual end users, staying connected and accessing information has become easier than ever before. For enterprise end users, decision-making has become faster and is increasingly being done on the go. People can manage their personal messages, professional emails, instant messages, social media interactions etc. all via their handheld devices. Combined with mobility, social media outreach has expanded tremendously. Not only can people now interact with their personal connections, professional networks and other businesses — they can do all of this with a few taps on their smartphones.
Analytics: With increased access to internet and mobility, and with significantly increased social interactions, each individual is creating tons of data. The analytics part of SMAC enables CIOs, CMOs and business decision makers to deeply analyse customer data to make well-informed decisions.
Cloud: How data is stored and accessed has evolved significantly over the years. Today, cloud computing provides a new way to access data anywhere, anytime. This gives businesses and customers access to data in ways more accessible and affordable than before.
SMAC: Together, SMAC creates a cohesive ecosystem of social interactions, mobile computing, information processing and cloud computing that altogether changes the dynamics of traditional IT business.
Testing Applications in the era of SMAC
The emergence of SMAC has given a new outlook to application performance. And businesses are realizing the need to upgrade their IT strategy in order to meet the changed requirements of modern users. And so to make their software application suites ready and responsive to social, mobile, analytics and cloud demands; software development companies are focusing on testing strategies tailored to optimally verify and validate applications around SMAC technologies. Responsive testing service providers have developed new approaches, strategies and application testing folds to make applications market ready in the era of SMAC.
Focus areas for SMAC Testing
The main focus areas for SMAC Testing typically include:
SMAC Testing isn’t about putting various testing techniques together
The most critical things that testing service providers, ISVs and ASPs with in-house testing capabilities must recognize is that SMAC testing isn’t about combining different testing methods and techniques to address social, mobile, analytics and cloud applications.
What enterprises and testing companies need is a comprehensive fold of SMAC testing tools, methodologies and strategies that specifically address the challenges associated with social, mobile, analytics and cloud technologies working together. A strategic approach to SMAC testing testing must be applied to overcome the different application challenges it poses, while harnessing the true potential of SMAC business.